Running a spa or clinic
How do I market an ozone room to my existing spa clients?
Start with the clients you already have. Our support package includes a listing on our outlets site, pre-designed vouchers, a downloadable marketing image pack and help with online and social marketing. Clients you invite to theBooking.site have your outlet added to their favourites automatically when they register.
Why existing clients first. Ozone sessions sell as a ten-session course, so the job is converting a first session. Clients who already trust you are far cheaper to reach than cold acquisition, and it takes only a couple of course clients a month to move the numbers.
What we supply. A listing on our search-optimised outlets site, pre-designed vouchers, a marketing image pack with transparent backgrounds, online and social marketing of your spa, magazine exposure, and access to best practice from our clinic network. Ask us for the current list for your market.
Angles that are supportable. Describe what the equipment does: a 30-minute session in a heated steam sauna with the head outside, far infrared, and ozone in the steam around the body, with the head outside so it is not inhaled. The ozone specification is straightforward to explain: a 500 mg/h generator with a constant 2 l/min oxygen feed produces roughly 47 parts per million across the whole air volume inside the sauna, and the digital display steps that output in ten levels of 10% each. On the Red Light model, add the seven modalities in one cabinet.
Angles to avoid. Do not advertise ozone therapy as treating, preventing or curing any medical condition; advertising rules differ by market, and that is the line outlets most often cross. Describe disinfection as a feature of the sauna rather than calling the sauna sterilising. And do not imply that sessions are reimbursable — no medical aid or health scheme currently covers them anywhere.
What you can brand. The Red Light model carries a customisable brand screen showing your logo and colours, and a customisable phone and fan holder.